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Charting a Digital Path: Essential Social Media Goals for Professional Genealogists in 2024


A genealogist sitting at a desk.

As we step into 2024, professional genealogists have an unparalleled opportunity to leverage social media for growth, collaboration, and research breakthroughs. In a field that intricately weaves past narratives with present inquiries, setting strategic social media goals can significantly enhance a genealogist's professional journey. This blog delves into key social media objectives that every professional genealogist should consider for the year ahead.


Building a Robust Online Presence

In today's digital landscape, an active online presence is vital. Professional genealogists should aim to consistently share their work, insights, and discoveries across various platforms. This could involve regular blog posts, sharing success stories, or tips for complex research challenges. An authentic, engaging online presence helps establish credibility and expertise in the field.


Engaging with the Genealogy Community

Social media offers a unique platform for interaction and community building. Professionals should set goals to actively participate in online forums, contribute to discussions, and engage with other genealogists’ content. Networking through these channels can lead to collaborations, new client relationships, and continuous learning opportunities.


Leveraging Multimedia Content

With the rise of platforms like Instagram and TikTok, visual storytelling has become a powerful tool. Genealogists can set goals to create multimedia content, such as short video tutorials, photo essays of historical documents, or behind-the-scenes looks at the research process. This approach can make genealogy more accessible and intriguing to a broader audience.


Expanding Educational Outreach

Social media can be an excellent avenue for educational outreach. Goals can include hosting webinars, live Q&A sessions, or creating informational content that demystifies genealogy for novices. This not only positions the genealogist as an expert but also contributes to public knowledge and appreciation of genealogy.


Embracing New Technologies and Platforms

The digital world is ever-evolving, and keeping abreast of new technologies and platforms is crucial. In 2024, genealogists should explore emerging social media tools and trends, adapting their strategies to include innovative ways to share content, connect with audiences, and conduct research.


Measuring Impact and Refining Strategies

Setting goals is only the first step; measuring their impact is equally important. Genealogists should track engagement metrics to understand their audience better, refine their messaging, and ensure that their social media efforts effectively support their professional objectives.


For professional genealogists, the digital landscape of 2024 offers a fertile ground for growth, collaboration, and public engagement. By setting well-defined social media goals, embracing multimedia storytelling, engaging actively with the genealogy community, and continuously adapting to digital trends, genealogists can significantly enhance their professional footprint. Let’s harness the power of social media to uncover and share the rich tapestry of human history that genealogy reveals.


If you need assistance with your social media reach out to me for a free consultation.


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