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How to Craft a Strong Social Media Strategy to Connect With The Genealogy Community


An image asking "Are you using SMART Goals in your social media strategy?"

In the age of digital connectivity, historical and genealogical societies, along with others who are looking to connect within the genealogy community, have a unique opportunity to harness the power of social media. By creating a strong social media strategy, these organizations and businesses can effectively engage with their target audience, foster a sense of community, and achieve their goals of preserving and sharing valuable historical and genealogical information. In this article, we will explore 11 essential tips to help historical and genealogical societies, as well as others within the genealogy community, create a powerful social media strategy that stands out in the social sphere.

Infograph that outlines the Smart Goals.

  1. Define Clear Goals: A strong social media strategy starts with clear and specific goals. Historical and genealogical societies should ask themselves why they are using social media and what they aim to achieve. Whether it's promoting historical events, connecting with researchers, or preserving ancestral heritage, setting SMART (Specific, Measurable, Actionable, Realistic, Time-bound) goals is crucial. For example, consider setting one significant goal for each quarter to maintain focus and measure progress.

  2. Track Relevant Data: Effective social media strategies rely on data analysis. Understand which metrics matter most to your goals, whether it's engagement, reach, or click-through rates. By tracking the right data, you can gain insights into what's working and what needs improvement. Maintain a monthly review of these metrics to stay on top of your progress.

  3. Develop a Content Calendar: Consistency is key in social media. Create a content calendar that outlines your posting schedule, ensuring you cover topics relevant to your audience's interests. Include important dates, historical anniversaries, product launches, or special promotions to ensure you never miss an opportunity to connect with your followers.

  4. Embrace User-Generated Content (UGC): User-generated content is a potent tool for historical and genealogical societies. Encourage your community to contribute their content, whether it's stories, photos, or research findings related to your niche. UGC builds trust, relatability, and authenticity, driving more people to engage with your brand. Maintain a record of community members and reach out to them to request permission to share their content.

  5. Craft Engaging Visuals: Visual content is highly shareable on social media platforms. Invest in creating eye-catching visuals that represent your historical or genealogical society effectively. Share images, infographics, and videos that resonate with your audience and convey your message clearly.

  6. Engage with Your Audience: Social media is a two-way street. Respond promptly to comments, messages, and mentions from your followers. Engaging with your audience fosters a sense of community and shows that you value their input and support.

  7. Use Relevant Hashtags: Hashtags are a great way to expand your reach and connect with like-minded individuals. Research and use trending and niche-specific hashtags to increase the visibility of your posts.

  8. Collaborate with Influencers: Identify influencers or key figures in the genealogy and history communities who can amplify your message. Collaborating with influencers can help you reach a broader and more engaged audience.

  9. Educate and Inform: Share educational content that enriches your followers' knowledge about historical and genealogical topics. Posting informative articles, trivia, and how-to guides can establish your society as a reliable source of information.

  10. Monitor Trends and Adapt: Stay up-to-date with the latest social media trends and algorithms. Social media is ever-evolving, and adapting to these changes will help you remain relevant and effective.

  11. Measure and Adjust: Regularly evaluate your social media strategy's performance against your SMART goals. If certain tactics are not delivering the desired results, be prepared to make adjustments and try new approaches.

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For historical and genealogical societies, as well as others within the genealogy community, a strong social media strategy can be a game-changer. By setting clear goals, tracking relevant data, and embracing user-generated content, these organizations can connect with their audience, preserve history, and foster a sense of belonging in the social sphere. Implementing these 11 tips will help ensure that your social media strategy stands out and contributes to the success of your genealogy or historical society.


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