Starting the Conversation (Without Feeling Awkward) Starting a conversation online can feel weird, especially if you’re worried no one...

Discovery is at the heart of every family history journey. We start with a name, a photo, or a story and slowly piece together who our ances

Let’s be real—our genealogy journey is way more fun with others. From decoding old documents to making sense of our ancestors’ stories,...

When people hear the word branding, they often think of logos, color palettes, or fancy business cards. But branding is so much deeper than that—it’s the essence of who you are and how you show up in the world, especially online.

Let’s be honest—algorithms can sound kind of scary. But in reality? They’re just digital detectives helping our content get seen by the righ

Creating attention-grabbing captions and headlines is both an art and a science. Whether you’re sharing a genealogy breakthrough, a family

If there’s one piece of advice I can’t stress enough when it comes to using social media in the genealogy community, it’s this: scroll...

RootsTech isn’t just the world's largest family history conference—it's also one of the BEST times to build your virtual genealogy...

A social media content calendar helps genealogy-focused individuals and organizations in several ways:

Have you ever noticed that your social media feed doesn’t always show you the content you care about most? Maybe you’ve stopped seeing...

Imagine doubling the number of people who share your passion for genealogy.

Recently, I read Brendan Kane’s book Hook Point: How to Stand Out in a 3-Second World, and it completely shifted how I think about connectin

January marks the start of a new year, bringing fresh opportunities to connect with your genealogy audience on social media.

Planning a genealogy or history conference? Or maybe you're eagerly waiting to attend one?

As genealogists, we're no strangers to falling down research rabbit holes. One census record leads to another; suddenly, it's 3 AM. But...

Let's talk about the elephant in the room – managing social media as a genealogist in 2024 is like trying to solve eight family mysteries simultaneously while slamming on the breaks when you pass a cemetery, trying to think if you might have an ancestor buried there. One day you're excited about a new platform's potential to connect with distant cousins, the next you're questioning why your favorite feature disappeared overnight.

When you meet someone new online—whether in a genealogy group, a discussion thread, or through direct messaging—take a moment to look at their profile.

As we look toward 2025, historical and genealogical societies have an incredible opportunity to secure their legacy and connect with a...

Genealogy isn’t just about charts and documents—it’s about the stories of people who existed before us, the lives they led, and the journeys