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Have you ever known that a social media platform has analytics somewhere...but couldn't figure out where they put them? You're not imagining things.

Have you ever opened your social media analytics and immediately wondered what you were supposed to be looking at? Reach. Views. Impressions. Engagement. Watch time. Clicks. Followers. Percentages. Little green and red arrows. There's a lot happening on that screen.

On August 10, YouTube made the first significant change to its Partner Program since 2018. If your society has a channel — or you've been quietly building one — you'll want to know about this before February. Here's the short version, and then the part that actually matters for us.

Family history is a treasure trove of stories, memories, and connections that deserve to be shared thoughtfully. In today’s digital age, social media platforms like Facebook offer unique opportunities to bring these stories to life and engage with a wider audience. As genealogists, educators, and heritage professionals, we have the chance to use Facebook not just as a broadcast tool but as a creative space to build community, inspire curiosity, and preserve legacies.

Creating a thriving online genealogy community is not about quick wins or flashy posts. It requires a steady, thoughtful approach that respects the values of history and storytelling while embracing digital tools.

Start With One Research Question. The best case studies begin with one clear question. For example:

Social media connects us like never before, but it can also blur the lines between work, personal time, and rest. For professionals and communities managing online presence, constant availability can lead to burnout and stress. Setting clear boundaries helps maintain balance without vanishing from the platforms that matter. This post shares practical ideas to build social media boundaries that keep you engaged and healthy. Creating a calm workspace for managing social media t

Genealogy is more than just tracing names and dates. It is about connecting stories, preserving heritage, and building relationships across time and space. In today’s digital world, creating genealogy groups online offers a powerful way to bring people together who share this passion. But how do we create communities that are not only active but also meaningful and sustainable? This post explores practical strategies and thoughtful insights to help us build thriving online ge

Sharing family history online is a meaningful way to connect with relatives, preserve stories, and build a community around shared heritage. Facebook, with its vast reach and user-friendly features, offers an excellent platform for genealogists, educators, and heritage organizations to engage audiences thoughtfully and professionally. In this post, I will share practical tips and insights on how to share family history on Facebook effectively, balancing professionalism with w

In the world of genealogy, clear communication is essential. Whether we are sharing complex family histories, explaining research methods, or engaging with clients and communities, clarity helps us build trust and foster meaningful connections. Social media offers a powerful platform for these conversations, but it can also be noisy and overwhelming. This is where social media clarity chats come in—a focused, thoughtful approach to dialogue that enhances understanding and eng

You have stories, photos, documents, and discoveries you want your family to have long after you are gone. But here is the challenge. Some relatives want emails. Some only respond to texts. Some are on Facebook. Some prefer Instagram. Some avoid social media altogether. A few may be comfortable on Ancestry, while others find it confusing or never log in.

What if your content plan started with your real life instead of your social media goals? That one shift can change everything. So often, we sit down to plan social media content and begin with questions like: What should I post? How often should I post? What is everyone else doing? What does the algorithm want from me?

It is easy to join a Facebook Group. It is much harder to truly belong to one. For family historians, genealogists, and society members, Facebook Groups can feel like a goldmine. One group helps with DNA. Another focuses on a county in Ohio. Another shares old photographs. Another talks about methodology. Before long, you are in dozens of groups, maybe more, and what once felt exciting starts to feel heavy. You are not imagining it. Group overload is real.

Family history is a treasure trove of stories, memories, and connections that deserve to be shared with care and intention. In today’s digital age, social media platforms like Facebook offer powerful tools to bring these stories to life and connect with others who share our passion. Yet, sharing family history on social media requires a thoughtful approach to balance professionalism, engagement, and respect for privacy.

Genealogy is more than just tracing names and dates. It is about connecting stories, preserving heritage, and building relationships across time and space. In today’s digital age, genealogy community building has become essential for professionals and enthusiasts alike. It offers a platform to share knowledge, collaborate on research, and foster a sense of belonging among those passionate about family history.

When someone finds you on social media, what do they see? Before they read your posts, before they engage with your content, they see your profile. And in just a few seconds, they make a decision. Do we have something in common? Is this someone I want to connect with? Should I follow or move on? For many people in the genealogy community, their profile hasn’t been updated in years. It may reflect a different season of life or give little indication that genealogy

One of the most meaningful parts of genealogy is sharing family stories. Photographs, records, and personal memories help bring the past to life. When genealogists share these discoveries online, they often inspire conversations that lead to new insights, distant cousin connections, and deeper understanding of family history. But genealogy does not exist only in the past.

One of the most common concerns genealogists have when using Facebook is privacy. Many people worry that if they share something online, it automatically becomes visible to everyone. That assumption can make researchers hesitant to post ancestor stories, family photographs, or research discoveries. The good news is that Facebook provides a simple way to control who sees each post you share. These controls are called audience settings, and once you understand them, they

For many historical and genealogical societies, managing Facebook can feel overwhelming. A volunteer remembers to post an event announcement. Another board member responds to a comment. Someone else shares a photograph from the society’s archives. The work gets done, but often in a scattered way. This is a common experience for volunteer-led organizations. Facebook provides a tool designed to bring structure to that process. It is called Meta Business Suite. Meta

For many genealogists who begin sharing research stories or educational tips on Facebook, a quiet question eventually appears in the background. Is anyone actually seeing this? Facebook provides a tool that helps answer that question. It is called the Professional Dashboard.