As we navigate the ever-evolving landscape of social media, several key trends are emerging that are particularly relevant for those in the genealogy and history community. Understanding and integrating these trends into your social media strategy can significantly enhance your online presence and engagement.
Embrace Long-Form Content
While short-form content has been popular, there's a growing shift towards longer, more in-depth videos. This can include day-in-the-life vlogs detailing family history discoveries or educational content from societies on preserving historical documents. These longer videos can captivate audiences on platforms like YouTube and TikTok, appealing especially to younger generations interested in genealogy.
Leveraging Influencers for Authentic Engagement
Influencers in the genealogy space, like family historians or researchers, are becoming key figures in promoting tools and events. Their authentic engagement with followers often leads to inquiries about genealogy resources, making them ideal for collaborations with brands or societies through affiliate marketing programs.
The Rise of Real-Time Engagement
There's a growing preference for real-time interaction on social media. Casual, live discussions and storytelling sessions can foster a deeper connection with followers, shifting the focus from mere entertainment to meaningful companionship.
Optimizing for Keyword Search & SEO
With platforms like TikTok and Instagram increasingly used as search engines, particularly by Gen Z, optimizing your content with relevant keywords is crucial. This ensures that your organization or content is easily discoverable by young, aspiring family historians.
Being Selective with Platforms
To avoid burnout and maintain a consistent posting schedule, it's essential to be selective with social media platforms. Focus on those that offer the most impact for your brand and resonate with the genealogy community, rather than chasing every new trend.
The Shift to Gated ContentÂ
As social media users seek more curated experiences, there's a trend towards gated content. This includes exclusive content for loyal followers or members, fostering a sense of community and offering opportunities for monetization. Platforms like Instagram and TikTok are adapting by introducing features for subscriptions and newsletters.
Incorporating these trends into your social media strategy can significantly enhance your outreach and engagement within the genealogy community, creating a more dynamic and interactive online presence. If you need guidance with implementing these strategies into your social media strategy let me know.