In the evolving landscape of genealogy, connecting with a broader audience, sharing research, and fostering community engagement are increasingly pivotal. Social media stands out as an essential tool in achieving these goals. However, navigating the complexities of various platforms can be daunting and time-consuming, trust me. I know as a social media manager for several societies, professional genealogists, and even my own social media presence as the Simple Living Genealogist. This is where the expertise of a social media manager becomes invaluable. Let's explore key indicators that it's time to bring a professional on board to elevate your genealogy project's social media presence.
Here are a few problems that social media managers like myself see organizations and people struggling with:
Your Engagement Plateaus or Declines - If you notice that your social media engagement (likes, comments, shares) has plateaued or, worse, begun to decline, it might be time for a change. A social media manager can inject new life into your strategy, creating content that resonates and engages your audience more effectively.
Lack of Time to Commit to Social Media - Dedicating oneself to genealogy research and projects requires a substantial investment of time and focus. When these endeavors cause social media management to fall by the wayside, it might be prudent to consider the engagement of a professional. A social media manager not only ensures that your online presence remains vibrant and engaging but also does so without compromising the quality and progress of your primary genealogical pursuits. By delegating the tasks of strategy formulation and content dissemination to a specialist, you free up valuable time. This newfound time can then be directed towards deepening connections within your virtual community, fostering meaningful interactions, and furthering the reach of building your society, business, or community.
You’re Unsure How to Grow Your Audience - Expanding your reach on social media requires strategic planning and execution. If you're at a loss on how to attract more followers interested in genealogy, a social media manager can help identify and target your ideal audience, utilizing growth tactics that are proven to work.
Keeping Up with Platform Changes Is Overwhelming - Social media platforms frequently update their algorithms, features, and policies. If keeping up with these changes feels overwhelming, it's a sign that a social media manager's expertise could be beneficial. They stay ahead of trends and adjust strategies accordingly, ensuring your presence is optimized.
Your Content Strategy Lacks Diversity or Creativity - Engaging a diverse audience requires a mix of content types, including videos, live streams, stories, and informative posts. If your content strategy lacks variety or creativity, a social media manager can bring fresh ideas and execution skills to the table, making your content more appealing and shareable.
Consistency Challenges -Â Maintaining a consistent presence on social media is crucial yet challenging, especially when juggling the demands of genealogy projects. A social media manager can alleviate this burden by ensuring your channels are regularly updated with engaging content. They expertly schedule posts to coincide with peak audience activity, managing your digital presence so you can focus on building connections with your community and projects you have going on.
Difficulty in Measuring Success - Understanding social media analytics is crucial for measuring the success of your efforts. If you find it challenging to interpret data or don't know which metrics matter, a social media manager can provide clarity. They can track performance, refine strategies, and demonstrate the return on investment of your social media activities.
Hiring a social media manager is a strategic investment in the growth and engagement of your genealogy community or project. Recognizing the signs that you need professional help is the first step towards amplifying your reach, connecting with like-minded individuals, and sharing the rich stories unearthed through genealogical research. With the right support, you can navigate the digital landscape more effectively, ensuring your valuable work receives the attention and community interaction it deserves.
Bringing a social media manager on board doesn't need to break the bank. Contact me now to discuss how I can support your social media endeavors at an affordable rate. My deep passion for genealogy and history fuels my work as a social media manager, driving me to assist those eager to engage with the genealogy community. Let's explore how we can collaborate to amplify your presence and connect with like-minded individuals, all while keeping your budget in check.