Professional Genealogist Edition: 52-Week Social Media Content Calendar
Spend less time wondering what to post and more time doing the genealogy work you love.
The Professional Genealogist Edition: 52-Week Social Media Content Calendar was created for professional genealogists and genealogy business owners who want to stay visible, demonstrate their expertise, build trust, and connect with potential clients without turning social media into another full-time job.
This undated calendar gives you a full year of practical, flexible content ideas you can start anytime.
Each week includes two core post ideas and one optional post, along with conversation starters, calls to action, and visual suggestions to help you turn your knowledge and everyday professional work into useful social media content.
Inside, you’ll find ideas for:
Explaining what you do and who you help
Sharing research tips and educational content
Highlighting records, repositories, tools, and resources
Showing your research process and behind-the-scenes work
Sharing anonymized research stories and lessons
Building trust by explaining evidence, ethics, and professional methods
Starting conversations with family historians
Highlighting collaboration and genealogy resources
Explaining your services without making every post feel like a sales pitch
Helping potential clients understand when professional genealogy support may be useful
There are no dates and no required posting schedule. Start with Week 1, jump to the topic that fits your business today, or reuse a favorite prompt later with a different research example.
The goal isn’t to post more just for the sake of posting.
It’s to help you show what you know, stay visible, build relationships, and make it easier for the right people to understand how you can help them.
Inside You’ll Get
52 weeks of professional genealogy content ideas
104 core social media post ideas
52 optional bonus posts
Conversation starters
CTA suggestions
Visual ideas
SHARE, HELP, CONNECT, and INVITE content-purpose labels
Weekly space to plan or jot down your own ideas
An undated format you can begin anytime
Use the ideas on Facebook, Instagram, LinkedIn, or wherever you connect with your genealogy audience.
Start anytime. Post at your own pace. Make every idea your own.
Your expertise already gives you plenty to talk about. This calendar simply helps you turn it into content.
