Social Media Strategy for Genealogy

Practical guidance for genealogists, educators, and societies who want to use social media with purpose. This pillar focuses on visibility, credibility, and sustainable growth—helping historians build trust and reach the right audience without feeling like marketers.

The Power of Storytelling in Genealogy

Genealogy is more than just names, dates, and places. It’s about the stories that bring our ancestors to life. When we tell these stories well, we create a bridge between past and present. We connect generations, spark curiosity, and inspire others to explore their roots. So, how do we harness the power of storytelling in genealogy? Let’s dive in and explore this exciting journey together! Your Genealogy Storytelling Guide Storytelling in genealogy is like adding color to a b

Jon Marie Pearson

Oct 28, 20254 min read

A symbolic split-scene illustration showing the evolution of genealogical societies. On the left side: a traditional genealogy society meeting in a library or community hall, with older adults gathered around a podium, listening to a speaker. On the right side: a modern digital setting with a diverse group of people of different ages connecting through laptops, tablets, and smartphones, with icons of family trees, video calls, and social media floating in the background. The image should feel inviting and thought-provoking, blending history with modern technology, with warm, welcoming tones.

Rethinking the Role of Genealogical Societies in a Changing World

For generations, genealogical societies were the beating heart of family history research. If you wanted to hear expert presentations, learn research methods, or meet fellow enthusiasts, you joined your local society. They were the gateways to community, education, and discovery. But the world has shifted. Many people no longer see societies as their first stop when beginning their family history journey. Online tools, webinars, podcasts, and social media groups provide in

Jon Marie Pearson

Aug 25, 20252 min read

Branding: Why It Matters Within The Genealogy Community

When people hear the word branding, they often think of logos, color palettes, or fancy business cards. But branding is so much deeper than that—it’s the essence of who you are and how you show up in the world, especially online.

Jon Marie Pearson

Apr 2, 20253 min read

Why Your Favorite Genealogy Content Is Disappearing (And How to Fix It)

Have you ever noticed that your social media feed doesn’t always show you the content you care about most? Maybe you’ve stopped seeing...

Jon Marie Pearson

Feb 13, 20253 min read