Why I Use Metricool to Simplify My Social Media (and How It Gives Me Time to Actually Connect)

If you’ve ever found yourself opening social media to “just post one thing” and, an hour later, you’re still scrolling… you’re not alone. Managing multiple platforms, creating posts, and trying to stay consistent can quickly become overwhelming—especially when you’re juggling genealogy research, writing, or running a society page.

That’s where Metricool changed everything for me.

What Is Metricool?

Metricool is a social media management tool that lets you plan, schedule, and analyze your posts across platforms like Facebook, Instagram, LinkedIn, Threads, X (Twitter), and more—all from one dashboard.

I’ve been using the paid version for several years, and it’s one of my absolute favorite tools for simplifying my social media workflow. But here’s the best part: there’s also a free version, so you can try it out before upgrading.

You can check it out here: 👉 Try Metricool

Why I Love It

1. It Saves Time

Scheduling posts ahead of time means I can create a week (or even a month) of content in one sitting. When my posts automatically go live, I get to spend my time where it matters most—engaging with the genealogy community.

2. It Keeps Everything Organized

Metricool gives you a clear visual calendar, so you can see what’s going out and when. I love being able to color-code content or drag and drop posts to new days when plans change.

3. It Tracks What’s Working

The analytics dashboard shows reach, engagement, and growth across all platforms. I use these insights to decide what kinds of posts—ancestor spotlights, storytelling videos, or event announcements—resonate most with my audience.

4. It Encourages Consistency

We all know consistency builds connection. With Metricool, I can plan out Family History Month posts, weekly tips, or society updates without the stress of “what do I post today?”

My Favorite Way to Use It

Each Sunday evening, I pour a cup of tea, open Metricool, and plan my posts for the week. Then, during the week, I use my social time to engage—replying to comments, joining conversations, and sharing others’ stories.

It’s a small change, but it’s completely transformed the way I use social media. Instead of feeling like another task on my list, it’s become a tool for connection and creativity.

Try It for Yourself

If you’re ready to spend less time posting and more time connecting, try Metricool today.👉 Start your free account here

Once you’ve explored it, let me know what features you love most—I’m always discovering new ways it makes social media simpler.

🎥 Would you love a video walkthrough of how Metricool works?

If so, leave a comment or send me a message—I’d be happy to create a step-by-step video to help you get started and make the most of your time online.